CRM is a set of procedures and tools important in managing customer contacts. This solution used by trained employees in enterprises gives: possibility of task and sales planning, shorter sales cycle, reduction of administrative costs, impact on reporting and faster execution time, increase in sales and increase of customer retention. As a result, CRM solutions allow companies to increase revenues by capturing new customers, maintaining existing ones, and all this thanks to better management of their operations.
The most important advantages of using CRM solutions:
Increase in revenues and profits,
Establishing and improving business contacts,
Flexibility due to scalability,
Better customer service,
Increased cross-selling and extended sales (up-selling) for existing customers,
Availability of information to facilitate key decisions
Magento is an open-source e-commerce platform written in PHP. The software was originally developed by Varien, Inc, a US private company headquartered in Culver City, California, with assistance from volunteers.
Magento provides two distinct platforms: Magento Open Source (previously Magento Community Edition) and Magento Commerce; the latter is available in an on-premises version (previously Magento Enterprise Edition) or as a platform-as-a-service (previously Magento Enterprise Cloud Edition). There were also two former platforms, Magento Professional Edition, and Magento Go.
Advantages of magento:
Versatile Content Management
Easy Third-party Integrations
Saves time and money